Beat Teddy Game Series UX Game UX Design I 6 Months Transforming your website with fresh, modern design for a seamless user experience.
Methods User research, market research, wire framing, user interview/testing.
Tools Figma
My role UX Designer
Redesign the current brand identity system based on client needs.
Goal Enhance communication with the audience and provide the business with a fresh opportunity to expand its brand awareness.
Overview
Beat Teddy is online gambling website that includes numerous games that players can choose and make a bet. Task Collaborated directly with the UI Designer/Manager to create 3 different game series from Beat Teddy franchise: Rock Paper Scissors Tournament, Fortune Scratchers, Baccarat.
Progress
The goal
Design an intuitive, seamless, and engaging game user experience.
Ensure all components are easily accessible and positioned logically, allowing players to navigate the interface naturally without needing to learn it.
Focus on creating a clean, uncluttered game scene that promotes immersion and enhances gameplay.
Prioritize user well-being by avoiding potential dark patterns.
Research
User interview
Market Research
User interview: Professional and casual gamblers. Interestingly, the stakeholder of this game franchise is a professional gambler. Our stakeholder recruited six candidates for research — two professional gamblers and four casual players — which provided valuable insights.
For online gambling, Both professional and casual players preferred quick and easy games that are exciting yet simple enough to pass the time.
Both groups also emphasized the importance of feeling like they are competing against real people.
Professional Gamblers aimed to test their strategies, outsmart opponents, and generate quick revenue. Additionally, ensuring the game felt fair and not rigged was crucial to them.
Casual Players were more focused on the thrill of the game, seeking moments of tension followed by satisfying, rewarding experiences when they won.
Market research Insights:
Conducted market research to explore existing games, analyzing their user experience and interface strategies for retaining player loyalty.
Experienced competitors' full gameplay to identify key visual elements and effects that captivate and engage users.
Reviewed competitors' positioning and user feedback to uncover opportunities for enhancing the user experience and standing out in the market.
Case study • Creating user persona • User Journey • User Flow
Finding opportunities / Idea Sketch • Paper Wireframe: Web & Mobile • Digital Wireframe: Web & Mobile
Digital Wireframe
Finalizing • UI Designer creates each asset based on plan, digital wireframe • Design Iteration • Programmers program and implement the UI Assets • Game Testing • Minor Iteration • Launching
Current state Successfully contributed to three game series of BeatTeddy, alongside the launch of additional games. The platform is performing well and generating steady revenue. link.
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