Redesign the current brand identity system based on client needs.
Goal Enhance communication with the audience and provide the business with a fresh opportunity to expand its brand awareness.
Overview
EYOSIS is an imaginary beverage company that produces an eye energy drink containing caffeine and vitamins to keep our eyes healthy. With most workplaces relying heavily on digital devices, our eyes tire quickly. As a graphic designer, I aimed to create a beverage brand that produces healthy energy drinks for our eyes. I used real people who work extensively on their computers as character models.
The name and logo of EYOSIS were inspired by the healthy shape of an eye. Bright pop colors were selected to complement the red-colored beverage that would fill the container. This choice of colors was made to create an appealing and eye-catching visual identity for the product.
Design Process
Initial design The initial design trial for EYOSIS aimed to convey the ultimate idea of packaging – creating an eye vitamin juice in a clear plastic can container. This design allowed users to witness the transformation of the character's eye colors from the red liquid contents to a clear, healthy color. It effectively communicated the concept that consuming this eye vitamin beverage could rejuvenate tired, red eyes.
Final Design and process After feedback loops with potential future users (individuals who stares computer screens a lot and gets their eye tired easily) and packaging professionals, I finalized the design for the package sticker. Subsequently, I proceeded to create a 3D model of the packaging using Cinema 4D.
Full 3D motion video of EYEOSIS
Learnings
Upon revisiting the EYOSIS project, I felt satisfy upgrading this project based on my new learnings, Cinema 4D. This project marked my initial approach utilizing Cinema 4D, enabling me to craft 3D models and animations. I appreciate that I started to notice the significance of details encompassing texture, lighting, camera angles, keyframes, and post-production techniques involving After Effects and Photoshop. While I still consider myself a novice of 3D design, I take pride in my capacity to produce three-dimensional products using the foundational skills I've developed.
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