Conference Poster
Business conference poster with market research diagrams including brand identity, mottos, target audience, business model, problems & Challenge, Market opportunity, core product process, and fund asks. This poster was created with the intention of attracting investors and encouraging them to invest in our start-up by effectively conveying Gradient's business strategy.
Conference poster detail: Why personalized product?
These are some user survey about how they think about personalized product. About 80%.
Conference poster detail: Our service
Most people drinks their tea at home. By statistics it came out to be 80% of tea drinkers consume their tea at home. Doing e-commerce is great because people these day enjoys convenient less effort oriented behaviors. To get a delicious tea does not need to be a journey to go to local supermarket anymore, Gradient would deliver it right at the door.
Conference poster detail: Opportunity
Another reason why Gradient will start with e-commerce is, it’s affordable for the start up, and real e-commerce revenue in US has bright future.
Ever since COVID-19 more people are familiar with Online shopping ever before. Nowadays more people knows how to buy items from online shops. This great change is keep on going because of it’s accessibility and convenience.
Conference poster detail: Target audience
We will be targeting the US market only for our first 3 phases. So we have set up our target market mainly in US, young millennial and Gen Z who loves tea will be our target market, mainly those ones who gets their tea through online. Since Gradient will sell both tea bags and loose leaf, this will be our market opportunity. And 10% of this would be our realistic market opportunity
Conference poster detail: Go green (How to bring back customers)
One of the unique feature about Gradient is our metal tea container recycling campaign. Most of the tea industry produces awesome tea packaging but they are usually get disposes even though that they are able to recycle. This is on going campaign that does not expire. Our customers can just take this simple three steps to support environments and gets discount for their next purchase. This will encourage our customers to come back and make another purchase with positive mind that they are doing good for earth.
Conference poster detail: Product process
Our core product process is fairly simple. It starts from the app and comes back through sending a recycle metal tea containers and receive benefits such as discount, or event tea flavors. In order to achieve this we need resources.
Conference poster detail: Business model
These are the key resources we need to operate our business with every touch point that we will fulfill to attract customers.
Conference poster detail: Fund pitch
With a precise calculation, we will need $669,204 US dollars to start a business.
Conference poster detail: Profit break point
But don't worry we will make a profit from the 5 years of starting the business!
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